Who we are and what we do
REX Creative was founded in July 2004. The partnership between Olivier Schildt and Rudo Botha originated at the University of Pretoria, where they graduated with degrees in Information Design. REX engages in strategic brand development, with design as their core asset. Together with their team of inspired young professionals, the partners approach every challenge with an old school professional ethic that has, in a very short period, made them valued partners in a variety of businesses, both locally and abroad.
REX offers sophisticated creativity and skillful design application in a broad range of media. It designs concepts, products, branding tactics and visibility that reflect a unique aesthetic and deliver an emotive experience – all with the ultimate goal of delivering greater attraction, differentiation and efficiency to brands. Its solutions are underpinned by the application of raw creativity, to solve real problems – effectively, economically and beautifully.
REX has been involved in design projects that have shaped identities, innovative packaging solutions, strategies for advertising campaigns and imaging for television. It has delivered creative solutions to clients ranging from the small boutique companies to very large and established organisations, including the Coca-Cola Company in Atlanta and The Nelson Mandela Foundation in Johannesburg. All of their work, from the smallest project to the largest assignment, is characterised by inspirational quality, a multi-disciplinary, non-formulaic approach and a distinctive uniqueness.
The company operates internationally from their offices in Johannesburg.
What makes us different?
We sell a principle rather than a brand. In other words, we focus on expressing a company’s intrinsic value rather than promoting a contrived image.
Branding consultants have become very good at designing the promises companies should make and in the process have complicated what should be a beautifully simple task. Instead of communicating a basic truth intelligently, efficiently and making it irresistibly beautiful, too many branding agencies are preoccupied with convincing the world of an idea’s honesty, and then designing an image that will fit the bill.
Unearthing the intrinsic value of a company and developing that into a powerful statement ensures longevity for our solutions and allows us to push the boundaries of creativity without worrying about making empty brand promises.
The result is:
Individual
because the design encapsulates the unique and peculiar soul of each particular brand. Because without being proud of and understanding who you really are, no brand activity will be successful.
Beautiful
because it is a simple fundamental – people are drawn to beauty. The team of designers at REX occupy themselves with creating real attraction. The kind of attraction that exists in things that are simple and that reflect a universal truth. From this essential value a captivating expression can be shared with the world.
Timeless
because if we are able to design influence beyond just style – we’ll have the opportunity to create something significant.
Simple
because simplicity is genius.
How we work
We start by asking three questions…
What is viable, in this context?
What is possible, through technology?
What is desired, by the world?
With you, NOT FOR YOU
It’s all about mutual goals. The design process is built on an understanding of what each party requires, and what each party can contribute to the end goal. To design something that works requires a meeting of minds and a constant flow of information and ideas. It’s more than a partnership, it’s a relationship. We need to not only understand you – we strive to know you.
With hunger
Meaningful branding is about originality. The more we know, the better the work. The better the work, the better for all.
With intelligence
We aim to develop a creative product that is sensible in every respect, combining advanced and complex technology with functional simplicity.
With courage
To forge new ways, sometimes you have to forget the old ones.
With a healthy dose of curiosity
Sometimes you have to go down the rabbit hole, just to see where it goes.
With purpose
We believe that design is invaluable to doing better business.
With a long-term view
We believe in journeys and destinations, not projects. We invest in relationships with clients who are brave enough to commit to a greater vision.
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